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Webinar: Why Digital Signage Needs to Be a Strategic Consideration in Your Marketing Plan
Friday, October 26, 2018 6:50 AM

Special webinar hosted by the Marketing and Business Development Council

The digital age and consumer demands for social media, mobile apps, and engaging information are increasing every day. This type of media has become a part of our daily lives. Research shows it can now take as many as 20 impressions to actually reach a consumer. Therefore, it’s essential that businesses invest time and financial resources into dynamic marketing and advertising. Digital signage is a powerful way to impact a consumer and should therefore be an important part of every strategic marketing plan.

Join us for a special one-hour webinar hosted by the Marketing and Business Development Council on "Why Digital Signage Needs to be a Strategic Consideration in your Marketing Plan" on Tuesday, Oct. 30, at 2 p.m. CT.

You will learn:

  • Best practices for incorporating digital signage into a marketing plan;
  • Tips for developing digital programs that complement existing strategies and technologies;
  • How to transform screens from static ads to dynamic sales tools;
  • How to maximize eyes on screen to boost sales and measure lift; and
  • How to build no-tech ROI measurable events into digital signage.


  • 10-step plan to involve sales teams in digital signage strategy;
  • Top five ways to better support in-branch sales teams and organizational objectives; and
  • Eight digital signage engagement success stories.

This webinar is complimentary for members of the Marketing and Business Development Council. Non-members can attend the webinar for only $25.

Sharon Klocek-IbbotsonYour Presenter is Sharon Klocek-Ibbotson, director of content strategy for Kiosk & Display, a full-service interactive digital signage agency that helps clients accelerate transformation and growth in a digital world. As a seer of patterns, changer of views, lover of “what if” and tester of new, Ibbotson has enriched brands and engaged customers through digital marketing since 1989. With a deep background in financial services, she has been at the forefront of developing results-driven campaigns, cross-channel marketing, and user-centric digital strategy. Her areas of expertise include identifying and leveraging opportunities, developing digital signage content strategies, and designing impactful and innovative campaigns. 

If you have questions about this event or Cornerstone Councils, please contact Christina Martinez at or 800-442-5762, ext. 6403.