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We All Must Protect our Tax Exemption; Preserve our Philosophy, Ensweiler Tells CU Audience
Monday, September 9, 2013 6:50 AM

Dick Ensweiler

In front of a captured audience, Cornerstone Credit Union League CEO Dick Ensweiler says we are all responsible for the protection of our tax exemption and the preservation of the credit union principles. In his Friday morning address at the League’s Leadership Conference & Expo in San Antonio, Ensweiler urged credit unions to get involved in “Don’t Tax My CU,”a national campaign dedicated to ensuring Congress doesn't raise taxes on 96 million credit union members.

“We can’t sit by the sidelines on this one,” Ensweiler told the credit union audience. ‘We have to do everything we can today to protect our tax exempt status.”

Our Congress, Ensweiler said, needs to understand the impact taxing would have on consumers.

Ensweiler encouraged the credit union audience to visit the “Don’t Tax My CU” website to learn more. He also informed credit unions that there would be another “Don’t Tax My CU” Tuesday campaign Sept. 10.

Building on the success of the first #DontTaxTuesday campaign, Credit Union National Association (CUNA) members will welcome back Congress on Sept. 10 with another #DontTaxTuesday promotion. The campaign will include a large social media push, in which credit union members and advocates nationwide will Tweet their lawmakers or post on their Facebook page a "Don't Tax My Credit Union" message. Advocates wishing to participate should visit starting on Sept. 10, where they will be able to post directly to their lawmaker's Twitter and Facebook accounts.

Round 2 of the Don't Tax My Credit Union campaign provides yet another opportunity to engage credit union staff, volunteers, and members, and to let Congress and Washington know that a tax on credit unions is a tax on 96 million members.

The latest advocacy push will also engage Spanish-speaking credit union members with "No Le Cobren Impuestos a mi Credit Union," the Spanish-language version of the Don't Tax My Credit Union campaign, which will be available online soon. Included will be a Spanish-language toolkit, video message, action center, and special materials for the toolkit.

CUNA has also helped organize a massive in-person Hike the Hill presence in Washington, with 20 leagues representing 28 states carrying the Don't Tax My Credit Union message to Capitol Hill in September and October.

Coupled with online advertising targeted at likely credit union member activists, the renewed effort is expected to generate many new contacts to federal lawmakers and their staffs.

In addition to the “Don’t Tax My CU” campaign, Ensweiler spoke of the importance of preserving the credit union philosophy of “people helping people.”

“It’s exhilarating to now that credit unions are helping members solve their problems and enhance their lives,” Ensweiler told the crowd.

Ensweiler encouraged the audience to attend the League’s Feb. 10-12, 2014 “Credit Union Principles & Philosophy” workshop at the League’s headquarters in Farmers Branch.

“This insightful two-day program will help you better understand our rich history and the unique role of credit unions in the market space, and how cooperative philosophies apply in the day-to-day operations of credit unions,” Ensweiler told the credit union audience. “You will also gain insight on the historical and current social impact of credit unions.”

Ensweiler noted that the Principles & Philosophy training program is being brought to credit unions by the League and Cornerstone Credit Union Development Educators.