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Watchdog Investigative Columnist to Speak at CU Members Mortgage National Mortgage Lending Conference
Friday, July 15, 2016 6:45 AM

Credit union mortgage services provider CU Members Mortgage will have Dave Lieber, watchdog investigative columnist for the Dallas Morning News, speak at its 18th National Mortgage Lending Conference Oct. 10-11, 2016, in Fort Worth.

According to Lieber, the credit union message is largely under-covered nationwide. He will share his insights on how to build a higher profile by sharing a compelling story, increasing attention and media traction, and gaining raving fans. He is an avid credit union fan himself (Unity One Credit Union member) and eager to demonstrate how to communicate in effective ways.

“The key is to actually tell a story, and I show attendees how to do that quite simply,” Lieber explains. "It’s obvious, but it’s not. The second key is to show how the credit union can solve members’ problems and rescue them with their greatness. A great story communicates your message better than anything else.”

Leiber adds that the attention of today's consumer is scattered with too many streams of information. “But a great story holds people. They don’t leave because they must find out how it ends,” he says.

“We anticipate that Dave Lieber will be a breath of fresh air for our audience,” says Linda Clampitt, senior vice president of CU Members Mortgage. “He comes to us with the credit union member perspective, which is so valued today. He is seeing the messaging firsthand and then analyzing it from a media professional’s perspective, which will be even more valued for our attendees. I look forward to all the takeaways in Dave’s talk.”

About CU Members Mortgage

CU Members Mortgage is an endorsed business partner of Credit Union Resources, Inc., a wholly owned subsidiary of Cornerstone Credit Union League. Founded in 1982 as a division of Colonial Savings, Dallas-based CU Members Mortgage provides comprehensive mortgage services to credit unions and CUSOs nationwide. CU Members Mortgage originates more than $2 billion in FHA, VA, and conventional loans each year. With a portfolio of $25 billion, it is one of the largest servicers of mortgage loans in the United States. The company is privately held and has branches located nationwide. For more information, visit: