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Walmart Rolling Out EMV-enabled MasterCards
Friday, August 29, 2014 6:30 AM

Walmart has reportedly issued a store-branded MasterCard that uses chip-and-PIN, or EMV, technology. The retailer announced the new card on its corporate blog, telling shoppers they can expect theirs in the mail within "the next few weeks."

The initiative is ahead of the mandated 2015 deadline. Sam's Club was the first major retailer to do so, introducing its chip-enabled MasterCard in June. Walmart has been quick to follow suit.

Walmart has long been a proponent for EMV chip technology and installed EMV-capable terminals in stores about eight years ago, according to the company. These terminals are now activated in more than 4,600 stores, including all Sam's Club locations. Terminals in the remaining U.S. stores will be activated before the end of the year.