Webinar - Weathering the Storm: Effective Crisis Communication

Hosted by: Volunteers Council

Date: Tuesday, August 29, 2017
Time: 12:00 p.m. - 1:00 p.m. CST


From tornados to cyber-attacks and everything in between, credit unions routinely experience crisis incidents which places them in the precarious position of safeguarding its members as well as it’s own reputation. Adequately addressing both of these requires timely and effective communication with internal and external stakeholders. How a credit union responds in these situations can tip the risk scales in their favor. Without an effective communication program, credit unions can quickly discover a very reactive (often litigious) situation from which they may never fully recover.
The focus of this webinar is crisis management communications. This course helps credit union executive management and the board assess strategies of an effective, proactive communication program.

Highlights Include:

  • The three stages of crisis communications: Pre-incident, incident, and post-incident
  • Tips on analyzing the credit union’s communication program
  • How the credit union’s leadership team supports an effective crisis communication program
  • A crisis communications checklist

Learning Objectives:

  • Analyze effective crisis communication strategies
  • Record positive and negative communication results
  • Assess the role of the board and executive management
  • Define criteria for the credit union’s program


Volunteers Council Members: FREE
Non-Volunteers Council Members:
(includes 2017 Volunteers Council membership)


Michael Barrio, Vice President, Public Affairs, Leverage Point Inc.

Michael BarrioMichael Barrio is a communications and public affairs specialist with extensive experience with the credit union, entertainment, and high-tech industries. He spent several years in Los Angeles, CA and gained extensive expertise in corporate human resources, organizational development & alignment, and media relations during his tenure at The Walt Disney Co. and Yahoo!, Inc.. Michael also taught at New Mexico State University as an adjunct professor in Business & Professional Communication, Technical & Scientific Communication, Contemporary Identity Politics, and all levels of composition. He is passionate about professional and corporate ethics, and remains a continuing Daniels Fund Ethics Initiative Fellow and advocate. Michael’s programs help organizations to assess, revitalize, and create effective incident communication platforms and mitigate reputational risk.

Rayleen M. Pirnie, AAP, RP Payments Risk Consulting Services

Rayleen Pirnie

Rayleen is the founder and owner of RP Payments Risk Consulting Services, LLC. based in Missouri. She is a nationally recognized payments risk and fraud expert who offers specialized consulting services, procedural and risk management reviews, and payments education. Rayleen’s specialized skill is delving into the world beyond the payment rules; areas where organizations often find themselves in positions of liability or loss with little to no clear guidance. Her programs help organizations identify and mitigate risk and exposure. She is an Accredited ACH Professional (AAP) who has worked with all payment systems for nearly 20 years. Rayleen also holds a Bachelor’s of Science in Criminal Justice Administration.

For questions about this webinar, please contact Cristina Martinez at cmartinez@cornerstoneleague.coop or 800-442-5762 ext. 6403.