Breakout Session #4

Paul Kirkbride

How to Compete for Loans and Accelerate Loan Growth
Paul Kirkbride, CU Direct

It’s true: members are borrowing again.  However, there’s no guarantee they will keep borrowing from you.

With renewed loan growth and low delinquency, it may seem like the worst is behind us.  However, a few concerning trends should make credit union lenders pause and rethink their current strategies.  Overall, net income continues to decline, expenses are up, and a significant amount of capital is being spent by start-ups looking to take away your future borrowers.  Are credit unions really ready to compete for loans?

In this session, Paul will discuss current credit union trends in lending, review the lending marketplace, and share some of the biggest mistakes credit union lenders continue to make, from misaligned strategies to ignoring the greatest risks that face them today.  He’ll then dive into the 5 keys on how to accelerate loan growth, including the need for a defined strategy, a healthy lending eco-system, and making credit accessible to members at every touch point.  Paul will also discuss the benefits of embracing your current membership and will review how to use internal and external data sources to enhance decision-making and improve efficiency.

About Paul Kirkbride

Paul Kirkbride is the SVP of CU Solutions at CU Direct.  Paul has held this position since mid-2013, overseeing development of the company’s suite of credit union lending products, including CUDL, Lending 360, Lending Insights, and OnSpot Financing.  Paul’s primary objective is to help credit unions grow their loan portfolios, while improving their efficiency and ability to scale.

Paul has over 17 years of experience in the credit union industry, including expertise in consumer/indirect lending, real estate and commercial loan portfolios, branch operations, and legislative affairs.  Most recently, Paul was the CLO at Unitus Community Credit Union in Portland, Oregon.  Previously, Paul held a number of management positions with Sacramento, California-based Golden 1 Credit Union.  Paul holds a Bachelor’s of Science degree with a dual major in Business Management and Marketing.