The Future is Here: Helping Your Credit Union Remain Relevant for Years to Come
Jim Kasch, Darden Employees FCU
Credit unions must become relevant to today’s younger consumer, and your support as a director is critical to its success. In this session, created specifically for credit union directors, learn more about the challenges your credit union faces to attract and serve these demanding younger consumers and what credit unions are doing successfully. Become better able in your ability to provide meaningful support to your management team during this profound shift in the financial services landscape.
About Jim Kasch
Jim has more than twenty years business experience, most of which with credit unions. His roles range from teller to CEO. He spent more than ten years with Partners Federal Credit Union (formerly Vista FCU) which serves The Walt Disney Company, where he led marketing, business development, sales, and strategic alliances.
In 2010, Jim was hired to be the Chief Executive Officer for Darden Employees Federal Credit Union (DCU), chartered to serve the more than 200,000 employees of Darden Restaurants, Inc. In six months, he and his team built a primarily virtual delivery credit union offering a full suite of products and services. Since its launch, DCU has more than tripled its asset base, grown 6 times in loan balances, quadrupled income, and grown seven times in members served.
DCU’s unique business model extends to its robust relationship with its sponsor which positions the credit union as a business partner rather than only a service or benefit to employees. Nearly 90% of Darden employees are Gen X or Gen Y, making DCU’s field of membership one of the youngest and largest in the country.