General Session

Jeff Rendel

The Ten Disciplines of Exceptionally Strategic Credit Unions
Jeff Rendel, Rising Above Enterprises

In an environment where internal essentials, external influences, and stakeholder commitments draw your credit union in numerous directions, strategic discipline is the singular practice that holds your credit union on course.  Strategic assessment and discipline is the underpinning for constructing matchless approaches to expand member loyalty, increase profits, and safeguard long-term sustainability.  Strategic discipline is a “must have” to advance your credit union to the highpoint of continuing success. 

Ten disciplines support executives and directors as they commit to stepping away from daily operations and seek to persistently recognize relevant business understandings to attain an exceptional competitive advantage.  These disciplines establish a foundation for: Appraising all elements of your credit union, from its purpose to its plans; Realistic ingenuity to create new concepts, products, and business prototypes; complete focus and determination toward decided objectives; and, Dedication to execution and toward well-defined marks of success.  Moreover, these ten disciplines exemplify the most expected executive skills: strategic thinking, planning, and execution.

About Jeff Rendel

Jeff Rendel, Certified Speaking Professional, brings a wealth of education and experience to the platform for your corporation or association. With experience as a federal regulator, financial executive and Congressional lobbyist, Jeff knows business and – especially – the financial services marketplace.

As President of Rising Above Enterprises, Jeff works with financial services providers that want elite results in leadership, sales, and strategy. Each year, he addresses and facilitates for more than 100 financial institutions and their business partners.