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Volunteers’ Forum General Closing Session: How to Avoid a Social Media Disaster
Friday, May 31, 2013 5:55 AM

Social media – if you’re not using it, you may be labeled "irrelevant." Many consider online tools such as Facebook, Twitter, Google+ and LinkedIn the ticket to engaging the younger (and even older) generations. However, if not carefully monitored, social media can bring more harm than good to your credit union.

During the 2013 Volunteers’ Forum in San Antonio, Barry Thompson of Thompson Consulting Group, LLC will lead the closing general session, “Not a Magic Act: When Social Media Attacks.”

The session will discuss how social media, when left unmonitored, can become a nightmare for credit unions’ public relations. A successful attack could lead to a loss in market shares, accounts and produce negative publicity that could even cause your credit union to merge.

Thompson will explain how to successfully monitor your credit union’s image as it appears on your social media outlets, as well as highlight embarrassing problems that other businesses and institutions have experienced, and how to keep your credit union in the “Like” category.

The 2013 Volunteers’ Forum takes place June 19-21 in San Antonio. For more information or to register, please visit https://www.tcul.coop/Volunteers_Forum.html.

If you have questions, please contact TCUL Training & Events, at (469) 385-6630 or (800) 442-5762, ext. 6630.

Educational grants are available through the Texas Credit Union Foundation (TCUF). To learn more, please visit http://www.tcuf.coop/Grants.html.