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United FCU Receives Diamond Awards for Outstanding Marketing Achievements
Thursday, March 31, 2016 6:45 AM

United Federal Credit Union was recently honored with two Diamond Awards, which recognize outstanding marketing and business development achievements in the credit union industry.

The awards were presented by the Credit Union National Association Marketing and Business Development Council (MBDC), a national network comprised of more than 1,200 credit union marketing and business development professionals. UFCU was entered in the class reserved for credit unions with assets greater than $1 billion. Awards were given in each of 30 categories ranging from advertising to community events and beyond.

UFCU won the "Category Best" award in the Complete Campaign category for its entry “Sit, Stay Rollover – Spring Certificate Campaign.” The submission featured a golden retriever named Rusty that would reliably “fetch” returns as well as “sit, stay, and rollover.” Rusty became a favorite of members and staff, as well as the public when life-sized, stuffed golden retrievers were donated to charitable organizations.

UFCU also won an award for the redesign of its website into an interactive financial resource for members to turn to for easy self-service options and up-to-the-minute financial information. The responsive design also improved access to the features for mobile users.

"The Diamond Awards competition represents the pinnacle of credit union marketing and business development," said Andy Reed, chair of the CUNA Marketing and Business Development Council and president and CEO Texas People FCU. "These awards honor credit unions in categories ranging from brand awareness to website, social media, and mobile marketing. The recipients represent the very best of the best in their profession.” 

Award winners were recognized at the council’s 23nd annual conference held March 20-23 in Anaheim, California. For more information on the Diamond Awards or to view the entire list of winners, go to cunamarketingcouncil.org.  

About UFCU

United Federal Credit Union has served its Members since 1949 by helping them to build a sound financial future. UFCU consists of more than 140,000 Member/owners worldwide, and manages assets in excess of $2 billion. Its corporate offices and main branch are located in St. Joseph, Mich., with additional branches in Arkansas, Indiana, Michigan, North Carolina, Nevada, and Ohio.

About CUNA

The CUNA Marketing and Business Development Council is a member-led organization comprised of more than 1,200 credit union professionals from across the United States. The Council strives to provide superior educational and networking opportunities to help its members be recognized in the credit union industry as the premier experts in credit union marketing, business development, and related disciplines. The Marketing & Business Development Council is one of the six organizations that make up the CUNA Councils, a network of more than 6,600 credit union professionals. For more information, visit cunacouncils.org.