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Two Texas CU Executives Honored for Marketing, Business Development Achievements
Tuesday, April 9, 2013 6:45 AM

Lisa Nicholas and Andy Reed were recently honored for their credit union marketing and business development achievements during a ceremony at the CUNA Marketing & Business Development Council (CMBDC) Conference.

Lisa Nicholas, vice president of marketing for Amplify FCU in Austin, won the Marketing Professional of the Year Award. Nicolas was awarded this recognition for her results-oriented strategies to market credit union products, services and rates consistently and effectively. In 2012, her marketing efforts exceeded every goal set forth in the Amplify FCU’s business plan – generating $81 million in loan growth, growing new memberships by 4,430 and opening 4,055 new checking accounts. She has given of their time through speaking at league leadership and development conferences, serving on a league chapter board. Nicholas has received numerous credit union awards including Dora Maxwell Social Responsibility Award.

Andy Reed, manager of business development for American Airlines FCU in Fort Worth was presented with the Business Development Professional of the Year Award. Reed has helped American Airlines Federal Credit Union grow to over 239,000 members, with over 40 branches nationwide and assets in excess of $5.6 billion. He manages a team of 15 Business Development employees and relationships with over 1,200 established TIP accounts including 27 strategic partners with multiple locations, along with managing the credit union’s Coordinator program (ambassador program) which has over 200 volunteer participants. He has served on his state league’s Marketing and Business Development Council Executive Committee and CUNA Marketing and Business Development Council Executive Committee since 2008. He volunteered at conference apprentice programs and has been a sought-after conference speaker.

The winners and their achievements will be featured in Credit Union Magazine. For more information on the CMBDC awards, go to and choose the appropriate link on the “Events” pull-down menu.

Lisa Nicholas
Andy Reed