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Two New Juntos Avanzamos CUs Promoting Promote Financial Inclusion for Hispanic Community and Immigrant Consumers
Friday, February 26, 2016 6:50 AM

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Pictured left to right: DGEFCU President/CEO Carla Decker; Border FCU President/CEO Maria Martinez; Cornerstone Credit Union League President/CEO Dick Ensweiler and Judy Ensweiler.

At the annual reception hosted by the Network of Latino Credit Unions and Professionals (NLCUP) during CUNA’s Governmental Affairs Conference this week, credit unions celebrated the national expansion of Juntos Avanzamos (Together We Advance) and officially welcomed new designees Texas-based Border Federal Credit Union and Washington, DC's DGF Credit Union.

During the reception, the NLCUP presented each designee with a proclamation stating their commitment to the Hispanic market and institutional readiness to meet its needs.

Juntos Avanzamos is a Hispanic outreach program started 10 years ago by the Texas Credit Union League (now the Cornerstone Credit Union League) with the objective of bringing together credit unions committed to meeting the needs of Hispanic consumers. The Federation of Credit Unions, working with the Cornerstone League and Coopera, Iowa-based consultants to the industry on the Hispanic market, are working together to bring Juntos Avanzamos to a national credit union audience. Click here for a directory of Juntos Avanzamos-designated credit unions.

Credit unions inducted into the program demonstrate their ability to serve the Hispanic marketplace by gearing up their operations, products, strategies for serving, and board/staff support relative to this initiative. They staff bilingual tellers, maintain a physical presence in the Hispanic community, and provide relevant products and access to affordable credit and financial education opportunities. Once a credit union demonstrates its capacity to serve the Hispanic community, it is recognized for its efforts through a comprehensive public relations initiative: a proclamation ceremony and a Juntos Avanzamos flag that is flown at the credit union. 

Juntos Avanzamos is the standard that will ensure a more consistent experience for Hispanic consumers across the growing number where the network is gaining a presence.

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Pictured left to right: Dick Ensweiler, President/CEO of Cornerstone CUL; Murray William, Acting President/CEO Iowa CUL; Carla Decker, President/CEO DGEFCU; Cathie Mahon, President/CEO National Federation of CDCUs; Maria Martinez, President/CEO Border FCU; Larry Palochik EVP CCUL; Paul Stull, President/CEO CUANM; Ana Maria Rog, Acceso Branch Manager (DGEFCU); Miriam DeDios, President/CEO Coopera; Scott Earl, President/CEO Mountain West CUA; Pablo DeFilippi, VP Membership National Federation of CDCUs.
It is expected to become the conduit connecting credit unions serving the Hispanic community with the growing network of partners interested in working with our industry.

"The opportunity to truly reach out and serve the unserved or underserved is what drives Juntos Avanzamos," said Dick Ensweiler, Juntos Avanzamos founder and CEO of Cornerstone Credit Union League. "This program provides insights products, programs, and aptitudes necessary to appeal to the Hispanic/Latino marketplace. This demographic is young, growing, and populated by hard working, God-fearing, family-oriented, and loyal people who are precisely those people our credit unions should be serving. Providing them with lifeline services initially and increasing their awareness that credit unions can make a difference in all aspects of their financial lives is consistent with our challenge of serving all consumers, especially those of modest means."

"NLCUP understands the critical need to bring financial services to the underserved and so do the Credit Unions of New Mexico," said Paul Stull, president and CEO of Credit Union Association of New Mexico. "We are both committed to financial inclusion for all, rather than some; and we believe it is a necessity and very important work. It perfectly aligns with the values we hold as a movement. We’re excited about our participation in Juntos Avanzamos and look forward to working with the Federation, NLCUP, and the rest of the credit union partners."

Federation VP Membership and Business Development Pablo DeFilippi said, “We envision Juntos Avanzamos as a platform that will help credit unions across the country connect with the Hispanic population and meet the needs of this vastly underserved community. Serving Hispanics is where our historical mission of serving people of small means overlaps with a tremendous business opportunity that will propel our industry to its next phase of growth and relevance."