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Two for One: National Financial Literacy Month and National CU Youth Month
Thursday, April 2, 2015 6:30 AM

Now you have two big reasons to reach out to your members. National Financial Literacy Month and National Credit Union Youth Month in April marks a time for credit unions to make it a priority to talk with their members—particularly youth—about the importance of financial literacy while teaching all consumers how to establish and maintain healthy financial habits.

"Credit unions speak to their membership throughout the year about financial literacy, but April offers an excellent opportunity to take these talks to a whole new level with youth outreach," said president and CEO of Credit Union National Association Jim Nussle. "Helping members make the best informed financial decisions possible puts more Americans on the right track to budgeting, saving, managing credit and paying down debt."

"National Financial Literacy Month is definitely a theme near and dear to the credit union system's heart," said Gigi Hyland, executive director of the National Credit Union Foundation. "It's really part of credit union's DNA to incorporate financial education and resources to help people afford life and improve their financial lives."

April 1 is also Financial Fitness Day, where the Foundation invites credit union organizations to participate in the daylong fundraising activities for the financial education activities of the Foundation and state credit union foundations. 

"The Cornerstone Foundation and credit unions in the Cornerstone region proudly support this collaborate initiative," said Courtney Moran, executive director of the Cornerstone Credit Union Foundation. "Many of our credit unions celebrated Financial Fitness Day on April 1 with jeans days, 70s themed parties, and Retirement Fairs. We look forward to reports of more activities throughout the month."       

The theme of this year's National Credit Union Youth Month is "Wild about Saving," which was chosen from ideas submitted by credit union staff nationwide. Credit unions and their members are encouraged to use #CUYouthMonth on Twitter to highlight the work that is being done to help convey the importance of financial education at a young age.

CUNA will also sponsor its annual National Youth Saving Challenge during April. The contest will reward 25 savers with $100 cash prizes. Last year, 8,844 new accounts were opened, and 94,466 young members deposited more than $20.5 million into savings accounts during the month-long challenge.