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Today is June 15—World Elder Abuse Awareness Day
Wednesday, June 15, 2016 6:50 AM

World Elder Abuse Awareness Day (WEAAD) was launched on June 15, 2006, by the International Network for the Prevention of Elder Abuse and the World Health Organization at the United Nations. How is your credit union acknowledging and honoring these important members?

The purpose of WEAAD is to provide an opportunity for communities around the world to promote a better understanding of abuse and neglect of older persons by raising awareness of the cultural, social, economic, and demographic processes affecting elder abuse and neglect.

In addition, WEAAD is in support of the United Nations International Plan of Action acknowledging the significance of elder abuse as a public health and human rights issue. WEAAD serves as a call-to-action for individuals, organizations, and communities to raise awareness about elder abuse, neglect, and exploitation.

Every year an estimated 5 million older Americans are victims of elder abuse, neglect, or exploitation. And that’s only part of the picture. Experts believe that for every case of elder abuse or neglect reported, as many as 23 cases go unreported. Credit unions are in a unique position to detect such abuse when it occurs with their members.

Cornerstone's REAL Solutions can help. For more information on how you can make your staff more aware throughout the year, including training and a special tool kit, please contact REAL Solutions Director Paula Upchurch at

You can also visit the WEAAD microsite on to become a collaborator, and check out WEAAD events hosted worldwide at the WEADD International Events website created by International Network for the Prevention of Elder Abuse (INPEA).