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Three Cornerstone Credit Union League-affiliated CUs Earn National Recognition
Wednesday, November 13, 2013 6:50 AM

The Cornerstone Credit Union League has learned that three affiliated credit unions have earned national recognition for their community outreach efforts and commitment to meeting the needs of members.

Tinker FCU (Oklahoma City, Okla.), has earned a first place award in the Louise Herring Philosophy in Action more than $1 billion in assets category; Education CU (Amarillo, Texas) has earned second place in the Desjardins Youth Financial Education award between $150-$500 million category, and First Family FCU (Henryetta, Okla.) earned an honorable mention in the Louise Herring Philosophy in Action Less than $50 million in assets category.

Below is a brief description of their entries:

Tinker FCU: In May 2013, Oklahoma experienced a series of destructive and deadly tornadoes that affected many Tinker FCU members. Tinker FCU’s Disaster Relief Initiative provided an effective communication plan and offered financial/information services to members that targeted their specific needs and concerns following this massive natural disaster.

In the aftermath of the May 20 tornado that devastated Moore, Okla., Tinker FCU offered members special Tornado Disaster Relief loans at 2.29 percent APR, continued to offer Storm Shelter Loans at a competitive rate and made available a Natural Disaster Toolkit from BALANCE.

Tinker FCU also reached out to members in need. Moore branch safe deposit box holders were contacted about access to their valuables after the boxes were moved to a secure location, and the credit union also issued temporary payroll credit to the account of 424 members employed by Moore Public Schools when a delay in the school’s payroll was discovered.

Tinker FCU disaster relief initiative was implemented to keep members informed of branch access. Tinker FCU also researched destruction paths to find those member most likely affected by the storm and reached out to them through various methods.

Education CU: Since 1935, the credit union’s mission has been to excel in service, care and financial protection for their members and families. During the 2012-13 school year, Education CU provided in-class instruction in 37 schools located in six different districts from the surrounding area. During this time, Education CU also participated in an event that reaches high school students from five other districts in their region. The credit union gave financial education instruction to more than 5,700 students during the 2012/13 school year. The youngest students that benefitted from these programs were in the first grade and the oldest students were soon to be in high school.

Financial instruction hasn’t been limited to the classroom. Education CU seeks to provide financial ed. through media commonly used by teens. Education CU provides helpful articles and tips via Facebook and Twitter. The Facebook page has grown tremendously over past year to over 1,400 likes. Education CU has also continued to provide real-life stories and content on its blog page.

The credit union complements its financial education outreach with products. Ages one-10 participate in the Scottie savings program; teen membership enjoys two unique accounts. Savings accounts brass accounts provide teens with quarterly brass magazines that feature financial articles written with teens in mine. Education CU’s teen checking account MyCard gives teens the freedom of a debit card while allowing parents to maintain control of the account.

First Family FCU: The credit union’s Copper’s Coin Club is a program where children ages two-12 can be rewarded for saving their money. Cooper’s Coin Club was created to teach the credit union’s youngest members to save for the items that they want and how to keep track of their transactions. Children that join the club now have goals set in place and feel compensated for their patience while saving. Children that join also receive a Paw Bank, an exclusive membership card and a savings book. When a young member reaches a specific account balance, they receive a paw stamp in their book. When a paw level is reached, they receive a special prize.

This program encourages the credit union’s youngest members to save in order to meet their goals, and the club also appeals to their parents, who the credit union hopes will follow the child’s example and save for themselves.

These credit unions will be recognized during a special awards ceremony on the Credit Union National Association’s Governmental Affairs Conference Feb. 23-27, 2014 in D.C.