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Texas Trust CU Youth Council Designs International CU Day Campaign
Wednesday, October 09, 2013 6:40 AM

Texas Trust CU

Texas Trust CU’s recently appointed Youth Advisory Council has completed their first project: an International Credit Union Day campaign that is youth-focused. After participating in several meetings where the 16-member council had the opportunity to learn more about the credit union difference, the diverse group of students was challenged to come up with a campaign that would leverage Internet, print media, video, and social media to promote International Credit Union Day.

The council worked in small groups to develop campaign elements. With constructive feedback and input from credit union staff, the council completed the task, including designing an International Credit Union Day website, which Texas Trust CU is now using to promote the Oct. 17 event. Youth Advisory Council members that designed the website are Jacob Brunson, Angel Murphy and Alessandra Wheeler.  

The 16 Youth Advisory Council members are from five north Texas school districts and two private schools. There are five sophomores, four juniors, and seven seniors. In addition to the three mentioned above, council members for the 2013 fall session include:

  • Victoria Avila
  • Thaddaeus Bacon
  • Wendon Blair
  • Colton Breitenbach
  • Ryan Cameron
  • Giovanni Cesto
  • Justyn Cole
  • Ana Cruz
  • Orion Koepke
  • Isaac Molina
  • Tyler Nelson
  • Mi Mi Nguyen
  • Madeline Sullivan

The credit union launched its Youth Advisory Council in 2011 as a leadership development program focusing on personal finance. The program is designed to teach and equip high school students with basic financial skills to prepare them for college and beyond.

Council members meet twice a month to learn about personal financial issues, service leadership, marketing and career opportunities in the financial field. The council will also participate in a community service project benefiting the Children's Medical Center. Members will also participate at several Texas Trust CU community events throughout the session.

Fifty-six high school students applied for positions on the council. The students chosen will serve through December 2013.

"The Council is an interactive educational program that teaches and equips students with skills they will use throughout their lifetime," said Amber Danford, senior vice president of marketing. "The students also get to see how a financial institution operates, so they have a better understanding of how our financial system works."