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Texas Trust CU Earns Carat Award for High-Impact Marketing Campaign
Wednesday, April 13, 2016 6:55 AM

041316_pic_texas_trust_cu_earns_carat_award.jpg
Terri Albright and Shelley Carlson from Texas Trust Credit Union accept the Carat Award from CUNA Marketing and Business Development Council.

Texas Trust Credit Union won the coveted Carat Award and the Diamond Award, from the Credit Union National Association Marketing and Business Development Council. The Carat Award recognizes the credit union marketing campaign that achieves the greatest impact out of all the Diamond Award winners.

Texas Trust received both awards for its successful One Million Brighter campaign, which marked the $1 million milestone of Texas Trust's Spirit Debit Reward program. Through Texas Trust's Spirit Debit Reward card, five Texas school districts have collected one million dollars in reward money since the inception of the program.

The card transaction that took the program to this landmark level was scored in late November and celebrated at a community-wide event at the University of Texas at Arlington College Park Center. It was attended by thousands of cardholders, including students, parents, faculty, and administrators. The festivities featured activities from each school that benefits from the Texas Trust Spirit Debit Reward cards.

"The Diamond Awards competition represents the pinnacle of credit union marketing and business development," said Andy Reed, chair of the CUNA Marketing and Business Development Council and president and CEO of Texas People FCU. "Honoring credit unions in 30 categories, ranging from brand awareness to website, social media to mobile marketing, credit unions and individuals that receive these awards represent the very best of the best in their profession.”

Award winners were recognized at the council’s annual conference. Terri Albright and Shelley Carlson from Texas Trust Credit Union attended and accepted the award from CUNA.

About CUNA Marketing and Business Development Council

The CUNA Marketing and Business Development Council is a member-led organization comprised of more than 1,200 credit union professionals from across the United States. It is one of the six organizations that make up the CUNA Councils, a network of more than 6,600 credit union professionals. For more information, please visit cunacouncils.org.

About Texas Trust Credit Union

Texas Trust is a full-service financial institution serving the residents and businesses of Dallas, Tarrant, and Henderson counties, as well as parts of Ellis and Johnson counties, with 15 branches in Mansfield, Grand Prairie, Arlington, Cedar Hill, DeSoto, Hurst, and Athens. With assets of $910 million, Texas Trust is one of the largest credit unions in North Texas and the 19th largest in Texas. For more information, please visit TexasTrustCU.org, Facebook.com/texastrustcu, or Twitter at @texastrustcu.