Breakout Session #2

Dave Gilbert

How Marketing Analytics Will Change the Way You Lend
Dave Gilbert, Visible Equity

Deciding what types of loans to make, who to make the loans to, and how to most effectively go about reaching these potential members can be challenging, to say the least. In this session, we discuss how analyzing marketing and lending data will reshape your marketing, transform your decision process, and just might change the way you lend.

About Dave Gilbert

David Gilbert is the COO and Co-founder of Visible Equity, where he oversees marketing, business development, and research on new products and markets. Mr. Gilbert has several years of experience in marketing and developing SAAS products for financial institutions. Mr. Gilbert earned his degree in Finance from the University of Utah.