Breakout Session #15

Wendy Bryant-Beswick

Using Social Media to Promote Your Products
Wendy Bryant-Beswick, generations federal credit union

Many financial institutions are now using social media but without a strategy and a method to promote products with the goal of lead generation. In this session, you learn how to leverage the power of social media and go beyond community posts and promote services and products with bottom line results.

We focus on:

  • How to establish your strategy and set objectives and goals
  • Going from walking to flying in social media
  • Content Opportunities and understanding frequency
  • Promoting your products
  • Blogger Outreach and syndication

About Wendy Bryant-Beswick

Wendy Bryant-Beswick is the Chief Marketing Officer for Generations FCU where she oversees the credit union’s traditional, online, digital and social media marketing efforts, multi-channel brand marketing, advertising and creative services, as well as all Business Development initiatives and operations. With specializations in social media, digital and content marketing, she has more than 20 years of experience in building innovative strategies for Fortune 100 and 500 companies. Follow Wendy on Twitter at @wenbryant.