General Session

Dave Lieber

The Power of Perfect Storytelling to Promote Your Credit Union Business
Dave Lieber, Dallas Morning News “The Watchdog” Column

Laugh and learn at the same time with Dallas Morning News Watchdog columnist Dave Lieber who will share what other marketing experts don't. As one of America’s top storytelling experts, Dave will happily show you how to ditch the Power Point and kill the slides because the power of your own stories can make you and your credit unions most exceptional. Nothing brings out emotion and passion faster with our audiences than our best stories, told well and for the right reasons. When Dave is done, you’ll be able to use his easy techniques right away.

Topics include:

  • Get your audience to give full concentration.
  • Understand how to bring emotion and passion to make your business memorable.
  • Learn sophisticated story writing techniques that work exceptionally well in sales presentations.

About Dave Lieber

For nearly 30 years, Dave Lieber, humorist, storyteller and award-winning columnist, has used stories to change the world. Nothing motivates people more, Dave believes, than stories about positive change that help people change positively.

Dave is The Watchdog columnist for The Dallas Morning News. His stories of wrongdoing and right-doing in newspapers and magazines have led to countless changes in governments, schools and communities. In his newest project, Dave is leader of Watchdog Nation(R), a consumer rights movement spreading across America. His book, Dave Lieber's Watchdog Nation, won two national book awards for social change in 2009 and was named one of the top 10 consumer books of the year.

In his speeches, he delights his audiences with stories that bring laughter and tears. Because of his ability to combine real-life experiences with outstanding storytelling skills, Dave is consistently rated by audiences as one of their favorite speakers. He is a member of the National Speakers Association.

The winner of the coveted Will Rogers Humanitarian Award from the National Society of Newspaper Columnists for his good deeds in the community, Dave was named Best Columnist in the American Southwest by the Press Club of Dallas.

View All Sessions