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SW 66 Committed to Helping Hispanic Families Build Financial Wealth
Tuesday, October 22, 2013 8:50 AM

Maurillio Gardea could have opened an account anywhere, but he chose Southwest 66 CU, one of the Cornerstone Credit Union League’s (Cornerstone) newest Juntos Avanzamos credit unions.

The goal of Juntos Avanzamos, or Together we Advance is to identify credit unions in the Cornerstone region that are effectively serving the needs of the emerging Hispanic market. When Hispanic families see the Juntos Avanzamos flag, they will know that affordable and friendly financial services are available to them at that institution.

Gardea has been enjoying the benefits of credit union membership at Southwest 66 CU for nearly a year.

“I joined because I was new to credit and wanted to do it right,” says Gardea. “The loan officers took the time to help me build a path that I could follow to better my credit. In just 6 months I saw my score increase by 25 points. I feel like family and enjoy doing business with Southwest 66.”

Southwest 66 CU CEO Sean Cahill says they are committed to helping Hispanic families like the Gardea’s family build financial wealth. The Midland-based credit union will receive a Juntos Avanzamos flag and proclamation during a special ceremony Oct. 24.

“We are incredibly thankful for our partnership with Cornerstone for making this designation possible, and our board of directors for their vision in seeking to serve all of the communities we reside in,” notes Cahill.

To more effectively meet the financial needs of the Hispanic community, Cahill says the credit union will focus on offering low cost financial solutions, new and exciting products, and extensive financial literacy across the Permian Basin. Among other things, the credit union is currently or will soon offer:

  • Financial literacy in Spanish (Dave Ramsey) at local schools and churches
  • Family events like El Dia del Niño that provide free health checkups
  • Citizenship loans to support the financial process of becoming a U.S. Citizen
  • Affinity debit cards for Hispanic churches
  • Literature in Spanish
  • Telephone teller, call center, and website options in Spanish

The Juntos Avanzamos designation must be earned. To be eligible, credit unions must go through a rigorous application process demonstrating they have the capacity, commitment, and compassion to serve the Hispanic market’s financial needs. Credit unions can learn more about the League’s Hispanic outreach program online, at https://www.cornerstoneleague.coop/hispanic_outreach.html.

Credit unions are encouraged to use the League’s newly created Hispanic outreach forum to share best practices with their peers. Click here to access that forum.