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Speaker Jeff Rendel to Discuss Political Influence at 2015 Annual Meeting
Monday, December 1, 2014 6:15 AM

As a federal regulator, financial executive, and congressional lobbyist, Jeff Rendel knows the financial services marketplace; and he will be imparting that knowledge to participants during the general session at the 2015 Annual Meeting in Austin, Texas, April 8-10. 

During his time as a federal regulator with the Office of the Comptroller of the Currency, Rendel examined a wide array of the nation’s banks. He worked with all levels of senior management to develop sound operations, expand business development, and improve financial performance. 

He was also a financial services executive for one of California’s leading community banks. There, he directed corporate and branch initiatives and helped guide the bank to record growth, increasing regional market share, and outstanding financial results. 

From his experience in the political world, Rendel knows the future of credit unions is in the hands of elected and appointed leaders; that it's the responsibility of corporate directors, executives, and managers to cultivate political relationships and influence. He says the undertaking isn’t just about the election year or favor-seeking; it’s about making sure that credit unions are involved on a regular basis with state and national legislators.

The corporations that have the greatest influence in the legislative and regulatory process are the ones that continually work with legislators, says Rendel. Lawmakers listen not only to lobbyists, but to local business owners and managers who can explain the specific effects a law might have on credit unions. And he encourages individual participation as well. Employees and board members, not just CEOs, will help support and strengthen our relationships with lawmakers.

To learn about how to be a great political influence, both locally and nationally, hear Jeff speak at the 2015 Cornerstone Annual Meeting. To register for the conference, please visit http://events.cornerstoneleague.coop/am/.