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Southwest Lending Conference: Social Media is an Effective Tool, if Used Strategically
Wednesday, April 16, 2014 6:45 AM

Social media is reinventing how business is done, and while many financial institutions are now using social media, Wendy Bryant-Beswick, chief marketing officer for Generations FCU, is concerned that they might be doing so without a strategy. Bryant-Beswick is a breakout session presenter at the Cornerstone Credit Union League’s Southwest Lending Conference May 14-15 in Austin, Texas. Here session is titled, “Using Social Media to Promote Your Products.”

In this engaging and interactive session, Bryant-Beswick will examine how to leverage the power of social media - going beyond community posts and promoting services and products with bottom line results.

Specifically, she will focus on:

  • How to establish your strategy and set objectives and goals
  • Going from walking to flying in social media
  • Content Opportunities and understanding frequency
  • Promoting your products
  • Blogger Outreach and syndication

Online registration for the Southwest Lending Conference is now available, and this premier conference affords lending professionals the opportunity to stay abreast of regulatory updates; explore lending strategies, and network with other lending professionals in our region.

Following are just a handful of other educational sessions at this year’s event:

  • Minimizing the Risk of Consumer Loan Fraud with Jim Bullard, CUNA Mutual Group

Processing a consumer loan for qualified borrowers is much easier than in the past due to technology. However, with the advantages of technology, there are also disadvantages. For the credit union and the member who is trying to obtain a loan, the advantages include faster service, the ability to obtain services remotely and the ease of doing business, to name a few. The disadvantages of technology for the credit union are advantages for the fraudster. This session shares best practices that will aid in minimizing exposure to consumer loan fraud.

  • Impact of CFPB Mortgage Changes with Wallace Jones, CU Members Mortgage

This session reviews the mortgage related regulatory changes that occurred in January 2014 and the impact they have had to date on the industry. It also covers the new RESPA/TILA rule that will go into effect August of 2015 and its impact on systems, procedures and the member.

  • How Marketing Analytics Will Change the Way You Lend with Dave Gilbert, Visible Equity

Deciding on what types of loans to make, who to make the loans to, and how to most effectively go about reaching these potential members can be challenging, to say the least. In this session, Gilbert will discuss how analyzing marketing and lending data will reshape your marketing, transform your decision process, and just might change the way you lend.

For additional information, including online registration, please visit If you have any questions, please contact Training & Events, at (469) 385-6630 or (800) 442-5762, ext. 6630.

Educational grants are available through the Cornerstone Credit Union Foundation. To learn more, please visit