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Southwest Airlines FCU Receives Diamond Award for Outstanding Marketing, Business Development Achievements
Thursday, April 7, 2016 6:45 AM

Southwest Airlines Federal Credit Union in Dallas, Texas, was recently honored with a Diamond (or Category’s Best) Award, which recognizes outstanding marketing and business development achievements in the credit union industry.

The award was presented by the Credit Union National Association Marketing & Business Development Council, a national network comprised of more than 1,200 credit union marketing and business development professionals. Awards are given in each of 30 categories ranging from advertising to community events and beyond.

Southwest Airlines FCU won the Business/SEG Development category for its entry, SWACU Mobile, Banking On-The-Go. With members in all 50 states, this campaign focused on encouraging members in our Select Employee Groups across the United States to use SWACU mobile services and get the most out of their membership.

"The Diamond Awards competition represents the pinnacle of credit union marketing and business development," said Andy Reed, chair of the CUNA Marketing & Business Development Council, and president and CEO of Texas People FCU. "Honoring credit unions in 30 categories, ranging from brand awareness to website, social media to mobile marketing, credit unions and individuals that receive these awards represent the very best of the best in their profession.”

Award winners were recognized at the Council’s 23rd annual conference held March 20-23 in Anaheim, California. For more information on the Diamond Awards or to view the entire list of winners, go to cunacouncils.org/awards

For more information about Southwest Airlines FCU, please visit swacu.org

The CUNA Marketing and Business Development Council is a member-led organization comprised of more than 1,200 credit union professionals from across the United States. The Council strives to provide superior educational and networking opportunities to help its members be recognized in the credit union industry as the premier experts in credit union marketing, business development, and related disciplines. The Marketing & Business Development Council is one of the six organizations that make up the CUNA Councils, a network of more than 6,600 credit union professionals. For more information, visit cunacouncils.org.