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Social Media Alone Not Enough to Attract Gen Y, CU Executive Says
Monday, May 5, 2014 6:40 AM

Attracting a younger membership demographic is a goal of many credit unions. Unfortunately, some credit unions struggle to accomplish this goal. At the Cornerstone Credit Union League’s upcoming Volunteers Forum, Darden Employees FCU CEO Jim Kasch will help attendees better understand Gen Y during his informative breakout session, “It’s More than Just Delivery Channels and Social Media.”

“To truly succeed in serving this growing consumer base, product development, pricing, communications, education, service delivery, and more must be evaluated and improved,” he said.

Kasch is one of many presenters at the Cornerstone Credit Union League’s Volunteers Forum June 10-12, in Little Rock, Ark. This two-day program is geared towards board of directors, supervisory and audit committees, as well as other committee members. Credit union CEOs, CFOs and members of a credit union’s management team will also find value in this conference. Conference attendees are encouraged to register by May 9 in order to receive the early bird registration rate of $599 per person, as well as to secure the special room rate of $179 single/double at the conference hotel, Capitol Hotel.

In Kasch’s June 11 educational session, he will cover the major areas requiring attention, supported by results achieved at Darden, where 90 percent of potential members are younger than 45 years old.

Other educational sessions being offered at this year’s conference include:

How to Compete for Loans and Accelerate Loan Growth
Paul Kirkbride, CU Direct

Out on a Limb... Are Your Branch Controls and Security Up to Speed?
Dan Moulton, CPA, Orth, Chakler, Murnane & Company, CPAs

Protecting Credit Unions from Identity Theft
Ken Otsuka, CUNA Mutual Group

A Fraud Checklist - Do Your Controls Add Up?
Dan Moulton, CPA, Orth, Chakler, Murnane & Company, CPAs

Understanding Financial Statements
Howard Bufe, CU Resources, Inc.

Electronic Payment Trends and Risks
Ken Otsuka, CUNA Mutual Group

Selecting Your Next CEO
Marcus Cotton, CU Resources, Inc.

For additional information, including online registration, please visit If you have any questions, please contact Training & Events, at (469) 385-6630 or (800) 442-5762, ext. 6630.

Educational grants are available through the Cornerstone Credit Union Foundation. To learn more, please visit