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Snapshot of CU Membership in the U.S.
Wednesday, August 13, 2014 7:00 AM

A greater number of consumers – 100 million in fact – have come to recognize the value of credit union membership. Below, the Cornerstone Credit Union League’s research department has complied a snapshot of credit union membership in the U.S.:

 

U.S. CU Membership

U.S. Population

Average age

48

46

Generations

 

 

Great (before 1928) current age range 87 and above

2%

2%

Silent (1928 – 1945), current age range 69 – 86

7%

7%

Baby Boomers (1946 – 1964), current age range 50 – 68

29%

23%

Generation X (1965 – 1980), current age range 34 – 49

23%

21%

Millennials (1981 – 1999), current age range 15 – 33

22%

27%

Generation Z (2000 – current), current age range 0 – 14

18%

20%

Race/Ethnicity

 

 

White, Non-Hispanic

70%

64%

Black, African American

14%

12%

Hispanic

11%

16%

Asian

2%

5%

American Indian

1%

1%

Other

2%

2%

Income Levels

 

 

$25,000 or less

18%

9%

$25,000 to $50,000

31%

16%

$50,000 to $75,000

20%

19%

$75,000 to $100,000

12%

14%

Over $100,000

19%

26%

Male

46%

49%

Female

54%

51%

Population

100,000,000

318,614,000

Percent Population

31%

 

Penetration of savings market

8%

 

Penetration of lending market

8%

 

Penetration of credit card market

18%

 

Penetration of unsecured loan market

11%

 

Penetration of new auto loans

4%

 

Penetration of used auto loans

12%

 

Penetration of first mortgage market

2%

 

Penetration of 2nd mortgage or line of credit market

2%

 

Penetration of business loan market

0.3%

 

Penetration of share draft market

54%

 

Penetration of certificate market

9%

 

Penetration of IRA market

5%

 

Penetration of money market

8%