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Smart Financial CU Appoints New SVP Member Experience
Wednesday, October 12, 2016 6:50 AM

Patel Photo
Urjit Patel

Smart Financial Credit Union is pleased to announce the appointment of Urjit Patel as the senior vice president of member experience, effective immediately.


With more than 25 years of leadership experience in the financial industry, Patel’s experience includes, sales management, marketing, operations, and organizational development. He previously served as regional vice president for Fairwinds Credit Union in Orlando, Fla., from 2009-2016. In his role, he managed all aspects of branch management, sales growth, operational effectiveness, and enterprise wide project development.


Patel was a trustee of the Orlando/Winter Springs Chamber of Commerce and volunteer of United Way. He holds a Bachelor of Science from University of Central Florida. A native of Orlando, Patel currently lives in Houston, Texas.


“Patel is a wonderful addition to the Smart Financial team, and we are lucky to have his expertise,” said Larry Seidl, CEO of Smart Financial. “I am confident that our members will experience exemplary service under Patel’s guidance. He has already shown his commitment to our community in the short amount of time he has been here.”


About Smart Financial Credit Union

Smart Financial Credit Union has been dedicated to providing superior service since 1934. With 18 locations in Greater Houston, Smart Financial is a state-chartered credit union that is owned and operated by its members. Smart Financial provides a full range of financial services to more than 77,000 members. For more information, visit or engage with Smart Financial Credit Union on Facebook,