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Small Texas Town Gets First FI: Rio Grande Valley CU
Friday, March 11, 2016 6:55 AM

Rio Grande Valley CU, Harlingen, Texas, held a ribbon-cutting ceremony during the grand-opening ceremony for its branch in Lyford, Texas, on March 2. The branch is the first financial institution to open in Lyford since the 1930s. (Rio Grande Valley CU Photo)

With the opening of a new branch, Rio Grande Valley Credit Union from Harlingen not only brought the credit union difference to Lyford, Texas; it brought a financial institution to the town for the first time since the 1930s.

For three years, city officials have been working to bring the credit union to serve residents, according to Mayor Henry De La Paz.

“This is history,” De La Paz told the Valley Morning Star.

Among the reasons the credit union opened the branch was to assist the underserved population in Lyford “that really needs our help,” the credit union told its members in its newsletter, the RGVCU Connection.

Surrounding Willacy County has seen a Wal-Mart and a prison close in recent years, Rio Grande Valley President/CEO Missy Morrow told CUNA News Now. Area residents are in need of businesses that build commerce, Morrow said.

“We see ourselves as a ray of sunshine on a cloudy day,” Morrow said.

The branch had a soft opening Feb. 1. During February, 45 new accounts were opened at the branch.

At a March 2 grand opening, Morrow quoted Romans 8:28: “And we know that in all things God works for the good of those who love him, who have been called according to his purpose.”

“As a credit union, our purpose is to serve,” Morrow said.