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Shared Branching: In the Aftermath of Hurricane Harvey, How Are CUs Faring?
Monday, August 28, 2017 6:40 AM

C3 – COLLABORATE, COOPERATE, COMMUNICATE...

The biggest threat from Hurricane Harvey was not strong winds, but the heavy rain. Most of those in Harvey's path and at risk from flooding are in the Houston area and the Coastal Bend, a region which also includes Corpus Christi. When rainfall is measured in feet rather than inches, the resulting flooding can present a potentially life-threatening situation.

This is when your members really need the benefits of shared branching. In such emergency situations, you need to get information to your members in a hurry. Does your credit union website have such a place for members in the event of an emergency? Glancing at websites with a search field and searching for "disaster" and "hurricane" yielded little results when we performed a quick check.

While convenience and access are very important to your members, knowing they have a multitude of options at their disposal for their financial needs gives members peace of mind. For instance, are your members aware that they have access to their accounts using a nationwide shared branching network with over 5,600 locations available to them? Shared branching is the second largest network in the country, by virtue of the high number of branch office locations available to credit union members nationally.

Our shared branching website can be linked directly from your website. Shared Branching on the Go, or "SBontheGO" (www.sbonthego.com), provides a tremendous amount of information for you and your members about shared branching, including how it works and its uses.

We're confident your credit union and your members would benefit from having the following shared branching tools readily available, posted on your website, and downloadable to their computers, iPads, and cell phones in the event of an emergency:

Click here for our Remote Transaction Resources (RTR) department contact information.

Other general resources for hurricane and disaster preparedness:

Credit Union Resources, RTR as always is here and ready to assist. We hope everyone remains safe in the aftermath of Hurricane Harvey. Remember, turnaround, don't drown!