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Richard ‘Doc’ Heins, Retired CUNA Mutual Group President & CEO, Dies at 85
Tuesday, May 7, 2013 6:30 AM

The credit union movement lost one of its most loyal advocates on Friday, May 3. Richard M. Heins, a devoted employee of CUNA Mutual Group for nearly four decades, died at 85.

Heins, who was known among his peers as simply “Doc,” began his tenure with CUNA Mutual Group in 1969 when he joined as a consultant. After working in nearly every department and making significant headway in the organization’s corporate developments, Heins was hired as president and CEO in 1988, a position he held until he retired in 1996.

A well-liked, dedicated “mover and shaker” in the credit union movement, Heins was known for his strong leadership, insurance knowledge, and fervency for the credit union movement. In fact, he helped back the creation of the Filene Research Institute because of his strong belief in the credit union movement’s need of a strong research function.

He was also noted for signing a permanent affiliation agreement with Century Companies of America in Waverly, Iowa, to market individual life and annuity products to credit union members.

In 2010, Heins received the Herb Wegner Memorial Award for his devotion to the credit union movement.

Heins is survived by his wife, Ruth, as well as four daughters and 10 grandchildren. His funeral service will be held Thursday at 11 a.m. CDT in Our Redeemer Lutheran Church, 1701 McKenna Blvd. in Madison, Wis.

Read more about Heins’ legacy in his obituary: