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Red River FCU's Cunningham Wins Marketing and Business Development Pro of the Year Award
Tuesday, October 20, 2015 6:55 AM

Patricia Cunningham

At the recent Marketing and Business Development Conference, the annual Pinnacle Awards ceremony honored many marketers who exceeded expectations and stood high above the crowd. Perched atop that list is the Professional of the Year award, and this year the honor belongs to Patricia Cunningham, director of marketing and public relations for Red River Federal Credit Union in Texarkana, Texas.

The purpose of the award is to recognize an individual for outstanding work in credit union marketing, communications, and business development. The Cornerstone Credit Union League Marketing and Business Development Professional of the Year Award was created by the league and the Marketing and Business Development Council in 1993.

Patricia Cunningham is big proponent of the people helping people philosophy. She strives to go above and beyond her typical job functions to not only further and strengthen her credit union, but also to help the communities they serve.

She has partnered with local organizations, such as United Way, Red Lick Education Foundation, Cub Scouts, Blood Services, and Junior Achievement. When she's not putting out high-caliber marketing materials to support and promote the credit union's more than 20 branches in 24 counties in Arkansas and Texas, Cunningham and her team can be found collecting water bottle donations for shelters, gathering stuffed toys for first responders, assembling donated toiletries for the homeless, and organizing blood drives for local hospitals.

With such a charitable personality and willingness to serve others, it's no wonder Cunningham was also honored by Four States Living magazine as one of their "2014 Fabulous 40 and Under."

"I honestly never dreamed I would win this award," Cunningham said. "Knowing that I had only worked in the credit union for four years, I really doubted I had a chance at winning.  Being chosen for such a prestigious award is a great honor; however, I cannot take credit for this award on my own. I am very fortunate to have had a great team working with me. The support I received from senior management and the marketing team have made the achievement of this award possible."

It is our pleasure at Cornerstone to congratulate this year’s most worthy recipient of the Marketing and Business Development Professional of the Year award, Ms. Patricia Cunningham.