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Recent CUNA E-Scan Finds Mobile Services Rank High for Credit Union Strategic Plans
Thursday, May 30, 2013 6:30 AM

Are your credit union’s mobile services up to par? They should be. Here’s why.

CUNA just released its “2013-2014 Credit Union Environmental Scan (E-Scan),” an 86-page strategic planning tool for boards and senior management to use during summer and fall strategic planning sessions. And, according to the E-Scan, mobile banking, mobile payments and mobile malware rank among the Top 10 trends credit unions should implement in their strategic plans.

According to a statement in the E-Scan, mobile banking went from “cutting edge to mainstream faster than any other financial innovation.” It also mentioned that mobile services are no longer just a perk, but an expectation.

The scan also states that because most credit unions have adopted mobile banking, it’s now critical to implement malware detection to avoid malicious software attacks.

In addition to mobile services, the E-Scan recommends seven other key trends to consider during planning sessions, including:

  • A rebound in lending
  • A heavier compliance burden
  • Spreading awareness of credit unions among Gen Y
  • Prioritizing CEO succession planning
  • Service to the unbanked and underserved
  • The Unite for Good campaign
  • Insufficient earnings as a result of downward pressure from the Federal Reserve’s low-interest-rate policy

The E-Scan is available in paper or electronic formats and includes six chapters on recurring topics such as lending, marketing/demographics, economics, legislation and finance, and six chapters addressing issues of the day--such as mobile payments, serving the underserved, enterprise risk management, CEO succession planning, and more. The E-Scan can be purchased by CUNA-affiliated credit unions as a single report or as part a strategic planning package that includes a DVD, monthly newsletter and PowerPoint presentation. For more information, visit