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Ready to ROAR?
Thursday, June 27, 2013 7:25 AM

The credit union system is in the midst of a national campaign to preserve our federal tax exemption, and if you haven't signed up for CU: ROAR (Credit Unions:  Ready, Organized, Activated, and Responsive), now is the time.

Recess Isn't Just for Kids

Our U.S. congressional members will be departing Washington to return to their home districts for their annual summer recess, Aug. 5 through Sept.7.  While back in their districts, they'll have opportunities to meet with their constituents. That is the perfect time to invite your representatives to your credit unions and chapter meetings to discuss the value of the credit union tax exemption. Welcome them in, give them a tour, and talk about ways the tax exemption benefits your members.

And don't forget, you can "take your show on the road!" Visit your local lawmakers in their district offices as well. Let the people you elected know how they can help your credit union and your members.

Meet Challenges from a Position of Strength

Preparation, awareness, and commitment all intersect at the epicenter of the credit union movement. CU: ROAR credit unions develop internal advocacy teams to monitor credit union legislation, respond to critical calls to action, and keep their staff and board of directors informed of important legislative developments. They ensure their credit unions are ready, organized, and activated, and they respond to challenges from a position of strength.Credit unions can't afford to be ill prepared for the challenges that lay ahead.

"I feel that having a dedicated advocacy representative from the credit union is very important, especially in today's environment,” says Donna Neal, president and CEO of Midland Community FCU. “Having someone who can stay on top of issues and ensure that we as a credit union do everything in our power to maintain our current structure is vital to our future." 

Neal adds, "One of the primary reasons we've developed an advocacy team at MCFCU is to ensure that our staff members are educated and passionate about the issues facing credit unions. Their passion is what fuels the commitment to pursue member education and involvement. As of today, we've solicited about 385 letters regarding the taxation issue, not counting the emails that members sent in our lobbies last week."

Let Your CU ROAR into the Future

To complete the online enrollment for CU: R.O.A.R. click here. For questions on how to start your own advocacy team, contact Jim Phelps at