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RBFCU and CUNA Mutual AdvantEdge Analytics Ink Deal
Tuesday, August 8, 2017 6:40 AM

Credit Union Looks to Strengthen Data Analytics Strategy to Improve Member Insights and Service

CUNA Mutual Group has announced that Randolph-Brooks Federal Credit Union, headquartered in Live Oak, Texas, will partner with CUNA Mutual AdvantEdge Analytics to implement its fully integrated data analytics solution to better serve RBFCU members. With assets exceeding $8 billion, RBFCU serves more than 700,000 members from 55 branch locations throughout Texas.

“To continue to serve our members with the most competitive products and services, we must improve our ability to strategically use data,” said Randy Carswell, senior vice president of finance, RBFCU. “We want to strengthen members’ individualized service and retain lasting relationships for years to come. AdvantEdge Analytics’ data solution brings the most comprehensive and flexible technology for credit unions. It will enable us to expand and strengthen our member insights and operate more efficiently as we continue to grow our own membership and geographic footprint.”

RBFCU, one of the nation’s largest credit unions, will leverage the AdvantEdge Analytics data management solution, including its hybrid data warehouse and Data Lake, as well as performance and reporting management solutions to build the credit union’s data strategy and capabilities. The partnership will help RBFCU transform and grow their analytics program. Additionally, the partnership will focus on translating the data into insights and creating implementation plans to execute on insights. “This will enable us to better anticipate member needs, expand channels and strengthen product development for the future,” Carswell said.

“We are excited to work with RBFCU and help them build data analytics capabilities that will expand member insights and identify growth opportunities to better serve their growing membership,” said Tim Peterson, president, AdvantEdge Analytics. “As one of our charter members, RBFCU will benefit from industrywide collaboration, and participate in developing new data capabilities and best practices for the credit union industry.”

As part of CUNA Mutual Group’s multi-year investment in innovation and data analytics, AdvantEdge Analytics provides an industry-leading integrated suite of software tools and intelligence. The company is seeking to significantly expand the scale of data to help credit unions gain stronger member intelligence, accelerate analytics adoption and strengthen market share.

“Data insights will significantly improve how we operate and serve our members. By taking steps now, we will be better positioned to take advantage of accurate and consistent information across our departments, which will have positive effects on our members’ experience,” adds Carswell.

The AdvantEdge Analytics complete data and analytics offerings are currently available to the credit union industry.

For more information, please visit advantedgeanalytics.com.

CUNA Mutual Group is an endorsed five-star business partner with Credit Union Resources, Inc., a wholly owned subsidiary of the Cornerstone Credit Union League.

About Randolph-Brooks Federal Credit Union
Established in 1952, Randolph-Brooks Federal Credit Union is a full-service financial cooperative whose mission is to improve members' economic well-being and quality of life. With assets exceeding $8 billion, RBFCU serves nearly 700,000 members from 55 branch locations throughout Texas.

About CUNA Mutual AdvantEdge Analytics, LLC
CUNA Mutual AdvantEdge Analytics, LLC (AdvantEdge Analytics) provides comprehensive data analytics services for credit unions. AdvantEdge Analytics brings together data management, reporting and performance management, and advanced analytics into one complete offering. Our trusted consultants collaborate with our customers to effectively harness the power of data in new and insightful ways. Additional information about AdvantEdge Analytics can be found at www.advantedgeanalytics.com.

About CUNA Mutual Group
CUNA Mutual Group helps people plan, protect and invest for their future – regardless of their financial standing. The company was founded more than 80 years ago by credit union leaders who were looking for an insurance partner they could trust. Today, CUNA Mutual Group helps credit unions and hardworking Americans build financial security through commercial and personal insurance products; lending and payment security solutions; and risk management, retirement, investment and marketing services. Additional information about the company can be found at www.cunamutual.com. CUNA Mutual Group is the marketing name for CUNA Mutual Holding Company, a mutual insurance holding company, its subsidiaries and affiliates. Corporate headquarters are located in Madison, Wis.