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Pinnacle Award Winners Presented at 2017 Marketing & Business Development Conference
Tuesday, October 31, 2017 6:45 AM

At the 2017 Cornerstone Marketing and Business Development Conference, the Marketing and Business Development Council held their annual Pinnacle Awards Dinner, during which time the Pinnacle Awards were presented to deserving marketing professionals.

Kelley Perkins, director of marketing for GENCO Federal Credit Union, was presented with the Marketing & Business Development Professional of the Year Award. "I feel that receiving a Pinnacle award and getting recognized by your peers is the ultimate reward anyone can receive," Perkins said. "These are the people that understand what you do and the challenges we face in our unique profession. It definitely pushes me harder and keeps my momentum going." 

True Sky Credit Union received the award for Best in Show. "We are really proud of our rebrand and all the work that went into it," said Alison Wolf, president of marketing for True Sky Credit Union. "Our goal was to create a memorable and creative look that's easy to recognize. Receiving the Best in Show award solidifies that we've achieved just that. We are honored.

Tinker Federal Credit Union received the award for People's Choice. Chris Weigl, marketing projects coordinator for Tinker FCU, said, “It was a great honor for Tinker Federal Credit Union to be selected by its peers for the hard work and effort that we put into creating a marketing piece that was recognized as both functional and well designed.”

Note that the categories are as follows:

Category
Asset Size
1
Less than $100M
2
$100M-$400M
3
$400-$1B
4
Greater than $1B
 

The following credit unions were also recognized for their achievements in marketing and business development, by category and asset category:                   

Category
Credit Union
Asset Category
Annual Report
First Family Federal Credit Union
1
 
Cy-Fair Federal Credit Union
2
 
Community Resource Credit Union
3
 
Tinker Federal Credit Union
4
Branding/Corp Identity
Union Square Credit Union
2
 
True Sky Credit Union
3
Brochure
ALLIANCE Credit Union
2
Business Development
Texoma Community Credit Union
2
 
AMOCO Federal Credit Union
3
Card Design
Houston Metropolitan FCU
1
 
Cy-Fair Federal Credit Union
2
 
Mobiloil Credit Union
3
 
JSC Federal Credit Union
4
Direct Mail
Southwest Financial Federal Credit Union
1
 
ALLIANCE Credit Union
2
 
Neches Federal Credit Union
3
 
JSC FCU
4
Email Marketing
Alcoa Community Federal Credit Union
1
 
Union Square Credit Union
2
 
Greater Texas Credit Union
3
 
JSC FCU
4
Financial Education
Tarrant County's Credit Union
1
 
North East Texas Credit Union
2
 
True Sky Credit Union
3
 
Tinker Federal Credit Union
4
Internal Marketing/Employee Onboarding
Kelly Community Federal Credit Union
1
 
DuGood Federal Credit Union
2
Logos
Union Square Credit Union
2
 
Greater Texas Credit Union
3
Newsletters
Alcoa Community Federal Credit Union
1
 
Education CU
2
 
Neches Federal Credit Union
3
Trendsetter
GENCO Federal Credit Union
2
Special Events
Texas People Federal Credit Union
1
 
Texoma Community Credit Union
2
 
Mobiloil Credit Union
3
 
Texas Trust Credit Union
4
Social Media
Tarrant County's Credit Union
1
 
Texoma Community Credit Union
2
 
Neches Federal Credit Union
3
Print Advertising
Texoma Community Credit Union
2
Public Relations
Tarrant County's Credit Union
1
 
Texoma Community Credit Union
2
 
Texas Trust Credit Union
4
TV Advertising
Houston Metropolitan FCU
1
 
ALLIANCE Credit Union
2
 
Mobiloil Credit Union
3
 
TTCU The Credit Union
4
Outdoor Advertising
First Family Federal Credit Union
1
 
Union Square Credit Union
2
 
AMOCO Federal Credit Union
3
 
JSC FCU
4
Segmented or Targeted Marketing
Union Square Credit Union
2
 
True Sky Credit Union
3
 
Tinker Federal Credit Union
4
Retail Merchandising
GENCO Federal Credit Union
2
 
Neches Federal Credit Union
3
Website
Southwest Financial Federal Credit Union
1
 
ALLIANCE Credit Union
2
 
True Sky Credit Union
3
 
Texas Trust Credit Union
4
Complete Campaigns
Houston Metropolitan FCU
1
 
GENCO Federal Credit Union
2
 
AMOCO Federal Credit Union
3
Best in Show
True Sky Credit Union
3
People's Choice Award
Tinker Federal Credit Union
4


Cornerstone Credit Union League offers its sincere thanks to all of the credit unions and employees who participated, and we are especially pleased to congratulate the distinguished award winners.