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Phroogal's Road to Financial Wellness Connects with Consumers on Financial Ed
Thursday, July 9, 2015 6:35 AM

Phroogal, a digital platform that curates financial information to help consumers make better financial decisions, recently concluded a 30-day “Road to Financial Wellness” road trip that began in Portland, Maine, on June 1 and ended in Los Angeles on June 30. While each stop was slightly different, founder Jason Vitug says the goal remained the same: To partner with community and financial organizations to provide financial education to consumers.

In a CUNA News Now article, Vitug said, “I knew that in order to get 20- to 38-year-olds interested in money and connect it to how they live their lives, we needed to do something pretty drastic and epic."

At each stop, Vitug told his personal story of recovering from financial ruin and the resources and tools that helped him do so. There is also a seminar focusing on identifying a person’s relationship with and views on money, as well as a portion that allowed attendees to share their stories. Plus, representatives from community and financial organizations were on hand to address questions.

“This event was important because it highlights the nature of credit unions to be involved with their members on a personal basis by collaborating with community resources,” says Helen Gibson, vice president of marketing and education for Denver Community Credit Union, which helped sponsor an event.

At a stop in Cheyenne, Wyoming, Vitug saw first-hand how financial education doesn’t pertain solely to millennials. Six hundred people attended the event, which was held as part of Warren Federal Credit Union’s annual meeting. Most people in the crowd didn’t fall into the demographic Phroogal targets, but Vitug says he heard from many how the financial tips he gave helped them to either prepare for retirement or enjoy it more.

“It was the oldest crowd we’ve spoken with, but they connected to our message,” Vitug says. “That made me realize the message about achieving the dream lifestyle and access to financial tools crosses generations.”

For additional resources, review CUNA's marketing and member education page.