Making the car buying experience a painless one for their members is just what People’s Trust FCU has done. The credit union launched a new auto loan page on their website that puts all of the necessary car buying resources in one place, making the site not only functional but appealing as well. The site will look familiar to most consumers as the webpage has large buttons that resemble mobile app icons on a smartphone or tablet.
People’s Trust FCU determined that most members fall into one of three categories:
Those who know exactly which auto they want and are ready to apply for a loan
Those who want to refinance an existing auto, and lastly
Those who just don’t know where to get started
This is where the car buying experience gets interesting as not everyone shops for an auto the same way. Some members want a pre-approval and then shop for a car, and others want to research, weigh their options and then apply for a loan.
The newly revamped site includes information such as why a member should finance with People’s Trust FCU; calculating how much car they can afford on a monthly basis; shopping online for a new or used auto; and a link to CUNA Mutual’s AskAuto mobile app where a member learns basic information on a vehicle including average retail cost and EPA mileage estimates simply by scanning the vehicle identification number.
The auto buying experience also includes a link to RepairPal, which is a free service for car owners that connects them with the best auto repair shops in their area.
These valuable resources, along with exceptional rates, provide a comprehensive car buying experience that will make credit union members smart and savvy shoppers.
“We understand that our members want a car buying experience that is stress free and provides them with the very best options available. They’ve got enough to worry about and buying a car shouldn’t be one of those things” says Angela McCathran, president/CEO of People’s Trust FCU.
“While 95 percent of this information is currently on our website, our member had to click on several pages to access it all and there really wasn’t a particular way to go about the process” adds McCathran. “A member who isn’t sure on where to get started, can access all of these resources which will save them time and more importantly, money. This is one of those things that highlight the credit union difference.”