Opening General Session

Jennifer Addabbo

Delivering on a Digital Member Experience in A Member-first World
Jennifer Addabbo, CU Engage

Does disruption scare you? What does it mean to you? Are you making the most out of your digital partner relationships? In this presentation, Jennifer takes a deep dive into delivering on a digital member experience in a member-first world. She discusses how digital disruption is affecting the payments space today and what credit unions can do to stay on the top of their game to retain and gain members.


  • How digital disruptions are affecting the payments space
  • Forces of change in the member experience
  • The importance of a payments strategy
  • The confidence to create a strategy to negotiate with current and potential vendors

About Jennifer Addabbo

Jennifer Addabbo is Co-Founder and Partner at CU Engage and has been working with banks and credit unions for over 15 years. She spent several years working at FIS in their mobile and eCommerce divisions helping banks and credit unions create strategies for their digital channels. After leaving FIS she worked as Vice President, Credit Union Experience for PSCU working with hundreds of credit unions as they selected their partners for Credit, Debit, Online Banking, Mobile and Bill Pay. Jennifer’s attention to the holistic member experience differentiates her consulting approach. Jennifer received her Bachelor of Science degree at James Madison University with a focus in design and communication. When not working, Jennifer spends time with her husband and two young sons in Tampa Florida.

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