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‘Our CU Treats Us Like Family,’ Alliance FCU Members Tell Crowd at Yesterday’s Juntos Avanzamos Flag Raising Ceremony
Friday, May 30, 2014 6:35 AM


A “Juntos Avanzamos" flag now flies in front of Alliance FCU in Lubbock, Texas, identifying this credit union as a financial institution with a long-term vision and commitment to serving the financial needs of Hispanics of modest means.  “Juntos Avanzamos” or “Together We Advance” is an outreach program of the Cornerstone Credit Union League.  This designation lets Hispanic families know that they can receive friendly, affordable financial services at this “capacity to serve” or “Juntos Avanzamos” institution. 

"Our goal is to serve our community, and that included the unbanked and underserved population,” Alliance FCU Branch Manager Susan Urrutia told a crowd of city officials, community leaders, members and credit union officials. “We understand how important it is to equip Hispanic families with the knowledge and tools they need to lead successful financial lives, and we are committed to doing so.”

img 0879.1To earn the designation, Alliance FCU completed an extensive application process and documented thoroughly that they have the capacity to serve this emerging market.

Bishop Placido Rodriquez offered a blessing at yesterday’s event, and city councilman Victor Hernandez applauded the credit union’s efforts to ensure all Lubbock residents have the opportunity to obtain affordable financial services.

“I had an opportunity to look at the application the credit union had to complete to earn this designation and I am pleased to see how committed Alliance FCU is to serving Hispanics in this community,” he told the crowd.”

Hernandez pointed out that on the application is a box that has to be checked and signed by the CEO, and by signing the document, the CEO attests, “that it is our intention to make a long-term commitment to healthfully growing our credit union by serving Hispanics with dignified financial services and to strive beyond the Juntos Avanzamos designation to become a Best Practice credit union in this field.”

img 0942.1 “This tells me that the credit union sees serving Hispanic families not only an economic opportunity, but as a responsibility,” he said.

Cornerstone CEO Dick Ensweiler officiated yesterday’s ceremony, and explained that credit unions like Alliance FCU are making tremendous strides in bringing the unbanked and underserved out of the shadows and into financial mainstream.

“Credit unions have our roots in serving people; not chasing profits,” Ensweiler said. “And credit unions continue to grow by focusing on this.”

img 1035_1 Alliance FCU members Frank and Sandra Saiz have had a relationship with the credit union for nearly 30 years, and couldn’t imagine going anywhere else.

“They treat us like we are family, and they help us with all of our financial needs,” Sandra Saiz told the crowd.

“It makes me very proud to see my credit union earn this designation,” Frank Saiz added.

Being a part of the Together We Advance “family” means that Alliance FCU offers top-quality services to Hispanic members. The credit union currently offers, among other products and services:

  • Financial education
  • Second-chance checking
  • Credit-building loans and lines of credit
  • Literature in Spanish
  • 24-hour automated service line and ATM services in Spanish