Opening General Session

Scott Rose

Be a Chapter ACE: Advocate, Cooperate, Educate!
Scott L. Rose, CCUE, CFSP, CCE, DE

Like credit unions, Chapters are better together. Chapters need ACEs…People that are great at what they do and deliver it on a high level every day. An ACE gets results while others don’t. Chapters are conduits for local credit unions to transport the credit union movement to the community and consumers. ACE stands for Advocate, Cooperate, Educate and when effectively done, the public, politicians, and even the press will notice.

Are you an ACE? Does your Chapter ACE the test? ACEs are wild so join in! 

About Scott L. Rose

Scott L. Rose is a leader, teacher, inspirational speaker and creator of Ruddered for Success at His credit union career spans 26 years with over 21 as a CEO.

Currently Mr. Rose is CEO of Kelly Community Federal Credit Union (Tyler, Texas), president of the Tyler Area Chapter of Credit Unions, and a Trustee on the Board of the Cornerstone Credit Union Foundation. He has served stints on the Board of Directors of the Texas Credit Union League and Credit Union Resources, Inc. He teaches Financial Life Principles at Tyler Junior College and promotes Reality Fairs throughout his community. Mr. Rose is a classroom teacher for Junior Achievement and a frequent guest on The Financial Roundtable Radio program. Currently he is the featured host on the daily local NBC affiliate KETK’s Financial Help Minute. He is the author of The 3 Ts of Success…Talent, Training, Technology and speaks on this subject in state and national credit union conferences. He the

Along with a BBA from Amberton University, Mr. Rose is a Certified Credit Union Executive (CCUE), Certified Financial Services Professional (CFSP), and a graduate of CUES’s CEO Institute as a Certified Chief Executive (CCE). Also as a Credit Union Development Educator (CUDE), Mr. Rose actively reaches out to the underserved of small and modest means by teaching financial responsibility classes at the Salvation Army and serving as Chairman of Turnaround Now Ministries.


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