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Newfarmer One of Four Being Considered for CU Hero Award, Cast Your Vote Today
Tuesday, April 9, 2013 6:25 AM

Lily Newfarmer, CEO of Tarrant County CU in Fort Worth, is one of four credit union executives nominated for Credit Union Magazine’s CU Hero award. This annual award celebrates individuals who exemplify the credit union philosophy of “people helping people.”  Individuals nominated for this award have gone the extra mile to extend credit union service in their communities.

Under her leadership, Tarrant County CU has experienced tremendous growth. Newfarmer joined the credit union in 2001, and at that time, the credit union had $25 million in assets and 5,046 members. Today, it has $67 million in assets and nearly 10,000 members.

Newfarmer led an initiative to create payday loan alternatives for the 12 percent of Tarrant County members who were using payday lenders. The credit union developed innovative products designed to move members’ business back to the credit union, including direct deposit incentives, alternative payday loans, financial counseling, and free financial education.

Other credit union executives being considered for the 2013 award include:

  • The late Warren Morrow, founder of Iowa-based Coopera Consulting, Inc.
  • Anabela Pereira, CEO of Pioneer Valley Credit Federal Credit Union, Springfield, Mass.
  • Scott Prior, president/CEO of Connection Credit Union in Silverdale, Wash.

Click here to cast your vote.  Voting is open now through May 17.

Lily Newfarmer