Credit Union Comparative Strategic Advantage through Cultural Innovation
Marc Schaefer, Truliant Federal Credit Union
We operate in a highly competitive, highly regulated environment that is also being buffeted by rapid social and technological change. Credit unions by our very nature possess advantages that allow us to gain comparative advantage over our many bank and non-bank competitors--if we recognize and optimize the use of those features. Schaefer will discuss how this might work in your credit union and how we might collectively differentiate ourselves from the market to gain market share while achieving our missions.
About Marc Schaefer
Marcus Schaefer has served as President and CEO of Truliant Federal Credit Union since 1995. During that time, this important community financial partner has grown from $400 million in assets to nearly $1.7 billion and 22 Member Financial Centers in three states. Truliant, chartered in 1952, provides credit union services to more than 180,000 member-owners and 1,000 Business Partner companies, including AT&T, Duke Energy, Inmar and Cook Medical as well as several communities. As a member-owned financial cooperative, Truliant’s mission is to improve the financial lives of its members by helping them to build their financial future.
Schaefer also serves a Chairman of Truliant’s wholly-owned subsidiary, Truliances LLC, which operates the Credit Union Auto Buying Service, Financial Advisors at Truliances, and the property and casualty unit.
Marc currently serves on the Winston-Salem Chamber of Commerce’s Board of Directors; the President’s Advisory Council and served as Chairman for 2013. He is a board member of The Center for International Understanding (CIU) at The University of North Carolina. The CIU serves North Carolina by promoting awareness, expanding understanding and empowering action through global education. He serves on the Small Business Technology Development Center (SBTDC) Advisory Board for the Triad Region that provides management counseling and educational services to small and mid-sized businesses throughout North Carolina. In addition, he is a Board Member for Winston-Salem Business, Inc. (WSBI), an economic development agency that works with local businesses, government, regional and state agencies to bring new business and industry to Winston-Salem and Forsyth County, North Carolina. In the recent past he also served on the Board of the Downtown Winston-Salem Partnership (DWSP), the DWSP Foundation Board, and the Committee pursuing the Business Improvement District initiative for the DWSP.
In the credit union world, Marc serves on the Consumer Financial Protection Bureau’s Credit Union Advisory Council. He also serves on the Credit Union National Association’s World Leadership Development Committee and recently completed consecutive terms as Chairman of the Federal Credit Union Subcommittee. He is a member of the North Carolina Credit Union League’s Governmental Affairs Committee. Marc is a former member of the National Association of Federal Credit Unions Board of Directors and Executive Committee and is a frequent speaker at credit union conferences and symposiums including addressing America’s Credit Unions Conference in Boston on innovation in member service. He has testified before the Senate Banking Committee (2011) and before the House Subcommittee on Financial Institutions and Consumer Credit of the Committee on Financial Services House Financial Services (2006).
Prior to joining Truliant, Schaefer served as President and CEO of the FDIC Employees FCU (now The Partnership FCU) and as Controller of the U.S. Postal Service FCU.
Mr. Schaefer holds a Bachelor of Arts in Political Science (International Relations) from the University of California, Los Angeles and a Masters of Business Administration from the American Graduate School of International Management (Thunderbird).
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