General Session

Anne Legg

Innovate or Die
Anne Legg, Third Degree

As severe as this may sound, it’s the truth: credit unions that don’t innovate might not survive. The credit union industry has all the markings of entering the decline of its life cycle, including a rising average member age and increasing consolidation. Industries in decline face two options: to re-invent themselves or resign themselves to dying out. With as much as credit unions offer their members and communities, failure is simply not an option. This session will address innovation and innovation theories. Participants will gain insights on how to improve innovation at their credit union (regardless of size or budget) and walk away with a new perspective on how to develop strategies that will improve their performance today and in the future.

About Anne Legg

Anne leads the new Business Strategies Division for Third Degree where she delivers innovative and effective business strategies to credit unions. Prior to Third Degree, Anne spent 17 years in senior management positions with credit unions. She has served on the CUNA Marketing and Business Development Executive Council, Marketing Association of Credit Unions Board, and the California and Nevada Credit Union League Public Advocacy Committee. In addition, Anne instructs at the CUNA Marketing School and has acted as the subject matter expert for CUNA’s credit union marketing curriculum.

She has received numerous awards including; CMBDC Marketing Professional of the Year, Credit Union Executive Society Rising 100, CO-OP ThinkPrize semi-finalist (2012). She has also been named “A Woman to Watch” by the Credit Union Times.

She is a graduate of University of Iowa and holds Masters in Business Administration with an emphasis in Marketing from National University, San Diego.

Her master’s thesis was the CUNA CFO Council contest winner (2011), was released as a CUNA white paper in July 2011, and was selected by the 2012 International Cooperative Summit for publication and presentation.

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