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New CUNA OpSS Council White Paper Discusses Retail Strategies to Attract Youth
Monday, December 16, 2013 6:30 AM

No matter what you call them – Millennials, Generation Y, Trophy Kids, the Boomerang Generation, The Echo Boom or Digital Natives – there is no doubt they are a force to be reckoned with. While they represent the future of credit unions, they are also changing the world and how we do business today. Trouble is, it doesn’t always seem inherently clear to leadership what the younger age group wants and needs from the credit union. 

A new white paper from the CUNA Operations Sales & Service Council, “Retail Strategies to Attract Youth: A Blueprint to Engage the Next Generation,” helps connect the dots between what younger members want and how credit unions can deliver the operational and retail delivery methods they seek.  The paper’s authors went on a mission to discover how best to engage this generation, interviewing top financial industry experts, credit union executives, and young adults themselves to determine the best advice/practices to attract them.

This paper serves as a blueprint to outline what’s working now and what needs to be done tomorrow to help credit unions connect with young adults.

CUNA Council members are eligible to receive complimentary copies of this, and over 300 other white papers; non-Council members may purchase white papers for $50 per copy.

The paper is available online in the white paper section of