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New CUNA Marketing & Business Development Council White Paper Explores Power of Psychographics
Monday, August 25, 2014 6:40 AM

A new white paper from the CUNA Marketing & Business Development Council, “The Power of Psychographics: Segmented & Targeted Marketing Strategies,” asks, “How much do you really know about your potential markets and what matters most to them?”

Traditionally, marketers have relied on demographic data, such as age, gender, and income, but does demographic data provide the most relevant analysis to define potential markets?

In this paper, the Council explores the concept of psychographics:

  • what it is,
  • how it’s used,
  • ways to gather significant data,
  • how credit unions have used it, and
  • how to use psychographics to improve overall marketing effectiveness.

CUNA Council members are eligible to receive complimentary copies. The paper is available online in the white paper section of