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New CUNA Marketing & Business Development Council White Paper Explores Big Data
Monday, August 4, 2014 6:40 AM

How can your credit union harness big data to its advantage?  A new white paper from the CUNA Marketing & Business Development Council, “Big Data: Telling Powerful Stories and Expanding Growth and Relationship Opportunities,” explores how credit unions can leverage vast quantities of data to tell stories, create new business, and pursue revenue and growth opportunities.

With practical, real world accounts from several credit union professionals, this paper provides a roadmap to pursue big data and all the potential it possesses, including:

  • Technology as a Targeting Tool
  • Member Behaviors Are Marketing Opportunities
  • Surpassing Silos to Embrace Big Data
  • Using Data to Your Advantage
  • Data’s Role in Strategic Planning
  • Overcoming Staffing Challenges

CUNA Council members are eligible to receive complimentary copies of this, and more than 300 other white papers.

The paper is available online in the white paper section of