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NCUA Hosting CU Marketing Webinar
Wednesday, April 17, 2013 4:05 AM

The National Credit Union Administration’s (NCUA) Office of Small CU Initiatives is hosting a free webinar, “Driving the Bottom Line: Results through Marketing” on Tuesday, April 23, at 2 p.m. Eastern.

Sandi Carangi, director of Credit Union Marketing Services at the Pennsylvania Credit Union Association, and Gustavo Grüber, vice president of Coopera Consulting Inc., will outline various marketing strategies to help credit unions improve outreach to current and potential members, including:

  • Developing core components of an effective marketing plan;
  • Understanding how marketing goals and strategies can affect a credit union’s financial performance ratios;
  • Analyzing consumer data and developing market research to help credit unions identify potential members; and
  • Using marketing strategies to reach the growing Hispanic population.

This webinar is open to credit unions of all asset sizes. Click here to register. Participants will also use this link to log into the webinar. Registrants should allow pop-ups from this website.

Participants may submit questions in advance at WebinarQuestions@ncua.gov. The subject line of the email should read, “Driving the Bottom Line: Results through Marketing.” For technical questions about accessing the webinar, please call (703) 518-6440.