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National Foundation Receives Diamond Awards for Outstanding Achievements in Marketing & BD
Tuesday, March 29, 2016 6:40 AM

Two Honors Received for Efforts Leveraging Video & Financial Ed

The National Credit Union Foundation was recently honored with two Diamond Awards, which recognize outstanding marketing and business development achievements in the credit union industry.

"The Diamond Awards competition represents the pinnacle of credit union marketing and business development, honoring credit unions in 30 categories, ranging from brand awareness to website, and social media to mobile marketing," said Andy Reed, chair of the CUNA Marketing & Business Development Council and president/CEO of Texas People FCU. "Credit unions and individuals that receive these awards represent the very best of the best in their profession."

The Foundation received the two Diamond Awards for the following projects:

  • Retire on Track Retirement Fair – The new Foundation program won a Diamond Award in the Financial Education category. The interactive fair assists credit unions with helping their members and staff better prepare for retirement.
  • “When it Comes to Financial Freedom, I’m a Lost Cause” Video – The Foundation video, produced for the 2015 National Credit Union Foundation dinner presenting the Herb Wegner Memorial Awards, won a Diamond Award in the new Video category. The video uses a palindrome-type poem to reflect credit unions’ and the Foundations’ work to improve people’s financial lives.


“This is a huge honor for the Foundation and proves we are on the right track,” said Christopher Morris, foundation director of communications. “For example, we’ve already seen tremendous impact and interest from credit union organizations around our new Retirement Fair. Having the fair win a Diamond Award is icing on the cake.”

The awards were presented by the Credit Union National Association Marketing & Business Development Council, a national network composed of more than 1,200 credit union marketing and business development professionals. Award winners were recognized at the council’s 23rd annual conference held March 20-23 in Anaheim, California.

For more information on the Diamond Awards or to view the entire list of winners, go to cunacouncils.org/awards

About the National Credit Union Foundation (ncuf.coop):

The National Credit Union Foundation (the Foundation) is the charitable arm of the U.S. credit union movement and works as a catalyst to improve people’s financial lives through credit unions. Through Foundation grants and programs, credit unions provide widespread financial education, create greater access to affordable financial services, and empower more consumers to save, build assets, and own homes.  Donations to the Foundation enable credit unions to help their members reach life-changing goals and achieve financial freedom. The National Credit Union Foundation is a 501(c)(3) tax-exempt charitable organization. The Foundation continues to earn the Better Business Bureau seal of approval as an “Accredited Charity” for meeting all 20 BBB Wise Giving Alliance Standards for national charities.