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National Foundation Partnering with MindBlown Labs to Bring FinEd App to Reality Fairs and CUs
Tuesday, February 2, 2016 6:35 AM

Partnership is outgrowth of CUNA Mutual Group #CUGiveBack Campaign

The National Credit Union Foundation is working with MindBlown Labs to bring their “Thrive ‘n’ Shine” financial education app to twenty Reality Fairs and more credit unions nationwide in 2016.

The Foundation recently formalized its collaboration with MindBlown Labs in order to enrich the Reality Fair experience with CUNA Mutual Group. Late last year, CUNA Mutual Group launched a social media effort (#CUGiveBack) encouraging credit unions, their members and partners to share pictures of people giving back to the communities they served with each post garnering a $5 donation to the Foundation.

Thanks to the campaign, CUNA Mutual Group donated $10,000 to the Foundation to fund twenty Reality Fairs for up to 5,000 students. Students and teachers attending one of the twenty Reality Fairs will have access to the Thrive ‘n’ Shine game for up to one year.

“A Reality Fair is experiential learning at its finest for teens to learn about managing money,” said Gigi Hyland, Executive Director at the National Credit Union Foundation. “The Thrive 'n' Shine app will add another engaging and experiential layer to an already effective educational experience. We are looking forward to the collaboration with MindBlown Labs and thankful to CUNA Mutual Group for its support of the Foundation.”

Another aspect of this partnership is that MindBlown Labs is providing a 15 percent discount off the cost of its Thrive ‘n’ Shine packages to credit unions throughout the country. To take advantage of this discount, credit unions can simply reach out to Co-Founder Tracy “Ty” Moore at (510-629-0625) or go to and request a brief demo.

“The Foundation highlights and supports the tremendous work that credit unions throughout the nation do to empower young people with financial capability skills,” said Jason Young, Co-Founder and CEO of MindBlown Labs and former Member of the President’s Advisory Council on Financial Capability for Young Americans. “We couldn’t be more enthusiastic about our partnership with the Foundation to provide both attendees of Reality Fairs with free access to Thrive 'n' Shine and credit unions with a significant discount on our Thrive 'n' Shine packages.”

Thrive ‘n’ Shine is a strategy and life simulation game for Android, iOS devices, and internet browsers, that empowers students to experience and master critical financial concepts. A Reality Fair, or Financial Reality Fair, is an interactive financial literacy experiential learning experience for high school students.

About the National Credit Union Foundation (

The National Credit Union Foundation (the Foundation) is the charitable arm of the U.S. credit union movement and works as a catalyst to improve people’s financial lives through credit unions. Through Foundation grants and programs, credit unions provide widespread financial education, create greater access to affordable financial services, and empower more consumers to save, build assets, and own homes.  Donations to the Foundation enable credit unions to help their members reach life-changing goals and achieve financial freedom.

About MindBlown Labs (

Based in Oakland, CA, MindBlown Labs is a nationally-recognized education technology social enterprise that creates highly-engaging, game-based, experiential learning tools that empower teens and young adults with financial capability skills. It was recognized as one of the Brilliant 100 Companies of 2013 by Entrepreneur Magazine, and its CEO, Jason Young, was appointed to President Obama’s Advisory Council on Financial Capability for Young Americans. MindBlown Labs partners with financial institutions, such as credit unions and community banks, who sponsor Thrive ‘n’ Shine for their local schools, non-profits, and communities.