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National Credit Union Foundation Launches New Logo/Website
Friday, January 9, 2015 6:25 AM

NCUF website

The National Credit Union Foundation has introduced a redesigned logo and website ( The logo also debuts new shorthand for the National Credit Union Foundation as "the Foundation" instead of "NCUF," which will no longer be used in most cases.

"We are starting off the new year with a completely new look," said Gigi Hyland, the Foundation's executive director. "As the Foundation has grown, this new identity is much more reflective of our philanthropic work in the credit union community. Also, we know credit unions love acronyms, but we realized that 'NCUF' and 'the Foundation' have the same amount of syllables and yet one was much more indicative of who we are."

New Foundation Logo Symbolizes Power of the Cooperative

NCUFThe dots behind the new logo symbolize a murmuration, literally the name for a flock of starlings. Starlings fly together in synchronous, swift, and graceful patterns.

"The visual of a murmuration serves as a great metaphor for what the Foundation does," said Christopher Morris, Foundation director of communications. "Through the power of collective action and our supporters' cooperative engagement, we work toward improving the financial lives of people through credit unions. Together, we are truly better, and we can't do it alone."

Major Website Upgrade and Overhaul for the Foundation

The new Foundation website was developed with Acumium, a Madison-based web consulting and development company. It was a major redesign that includes a much cleaner look, more intuitive navigation, responsive design including a mobile-based site, an interactive map for credit union professionals to find their state credit union foundation contacts, and easier-to-find information about the Foundation's programs and grants.

To download new logos, click here.

The National Credit Union Foundation (the Foundation) is the charitable arm of the U.S. credit union movement and works as a catalyst to improve people's financial lives through credit unions. Through Foundation grants and programs, credit unions provide widespread financial education, create greater access to affordable financial services, and empower more consumers to save, build assets, and own homes. Donations to the Foundation enable credit unions to help their members reach life-changing goals and achieve financial freedom.

The National Credit Union Foundation is a 501(c)(3) tax-exempt charitable organization. The Foundation continues to earn the Better Business Bureau seal of approval as an "Accredited Charity" for meeting all 20 BBB Wise Giving Alliance Standards for national charities.